Toyota Let's Go Places Brand
Toyota is a massive brand with a large number of communication pieces that are being created every day. Those who work on Toyota needed to be aligned with what that brand looks like.
So we created an easily accessible brand guideline for those who either wanted to find a specific design rule they've been seeking or for those who just wanted to learn more.
We designed the site with expandability and responsiveness in mind for future growth. Each category depending on the content is flexible in terms of design and layout so that we're able to make the content more contextual and engaging to the user.
For the brand's official typeface, we wanted to present it in a way that showed off the full extent of the design rules. So we allowed them to play with those rules.
Agency Saatchi & Saatchi LA
Art Director David Hsia
Designer Jeremy Little