Toyota Prius Prime Launch

The all-new Toyota Prius Prime is a hybrid-electric vehicle with a range of more than 600 miles. This is a staggering amount. So to launch the car, we came up with "Possibilities Now".

A 23-part speaker series, in the vein of TED Talks, designed to showcase how the Prius Prime is the ultimate life hack that lets you do anything you've ever dreamed of. But maybe you dream of doing nothing, with the remote possibility of doing everything?


Our Approach

We used audience modeling and data insights to target potential buyers with Prius Prime features that would align with their interests. By focusing the message around their interests we were able to connect with them and achieve higher engagement.



Agency Saatchi & Saatchi LA
Creative Director Chris Pierantozzi
Copy Tal Wagman