Toyota Prius Prime Launch

The Toyota Prius Prime was designed to be the very best Prius without compromises people expect with hybrids. The Prime is well designed, eco-friendly, and, innovative.

To highlight how great all the features of the Prius Prime can enhance one’s life we created a series of de-motivational talk videos. Yes, you read right, de-motivational talk videos.

We used audience data and targeted their interests with a specific feature that would align with them. From this, we made sure the videos incorporated that information for better performance. 



Agency: Saatchi & Saatchi LA
Creative Director: Chris Pierantozzi
Copy: Tal Wagman