Toyota TRD Pro Baja or Bust

To prove the TRD Pro Tundra is the most capable off-road truck, we didn’t shoot a commercial. Instead, we entered it in the super dangerous Baja 1000 and shot a short documentary series. We also aired it in real time. Want to see how it did? Watch the video.

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Credits

Agency: Saatchi & Saatchi LA
Creative Director: John Payne
Copy: Tal Wagman