Koodo Grande Gracias

Koodo is proud to be Canada’s number 1 most recommended phone company. And to thank all of their fans for making them number one, we created a Facebook app that gives each and every fan a personalized and unique headshot. In case you’re wondering, that’s a lot of fans.

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We created several black and white headshots for each fan which would also be shared in an online gallery for others to see all the custom messages everyone received. This way it felt even more personal. We or rather my writing partner ended up writing over 500 messages. 

We created several black and white headshots for each fan which would also be shared in a online gallery for others to see all the custom messages everyone recieved. This way it felt even more personal. We or rather my writing partner ended up writing over 500 messages. 

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To make each headshot even more personalized and without having someone actually write out each one, we created a custom font. Each character had several variations and even created custom code that wrote out the message. This made for an even more realistic handwritten message.

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Credits

Agency: Taxi 2
Creative Director: Lance Martin
Copy: Tal Wagman
Art Director: Craig Ferguson