Walmart Helping Hands Campaign

Toyota RAV4 Adventure Launch Campaign

Walmart has over 170 million people visiting one of their 6000+ store locations each month. While that’s a lot of people shopping in-stores, many don't realize they can also shop using one of Walmart's online services from the comfort of their home with the Walmart app.

With the potential to turn these in-store shoppers into online shoppers, they came to us to help change the perception that Walmart is only a big box store.

wide_image_size_split
Data_chart_venn4

Our Approach

Walmart has a lot of data based on their customers' shopping habits. From what they like to buy, to when, and how they shop. With this useful information, we were able to plan a campaign around these behaviors to customize a personalized message that we knew would get viewers attention.

We developed a digital campaign to show just how quick and easy using one of Walmart's services is, so you can get back to doing the things you enjoy. A series of highly-target, data-driven and completely dynamic videos. Each video is customized specifically around what product and feature would best suit your needs. Here are just three of many.

How we did it

Each video is made up of multiple clips which included a product, a family moment, the service, and the benefit all stitched together in one seamless video creating over a million personalized ads. Oh, and all for the price of one TV spot.

 

Diagram_chart_flow
Multi_image_hero3

The Results

We exceeded all expectations by having over 35 million people or over 10% of the US population install the app. Showing people a new side of Walmart and a quicker and easier way to shop online.

 

screen_Bottom_walmart

Credits

Agency: Saatchi & Saatchi LA
ECD: Chris Pierantozzi
Creative Director: Jake Mikosh
ACD Writer: Amadeus Henhapl
Copywriter: Al Duggan
Art Director: Jonathan Marquez