Microsoft Halo Mini ARG

Fans of Halo are really passionate. They’ll do just about anything to get a glimpse of the latest Halo game. So we made them work for it.

To do this, we developed a seamless online/offline experience using a guerrilla-style scavenger hunt with video and hidden clues, encrypted messages, custom Google maps, and text communication. Those who were successful in the hunt were rewarded with tickets to the game’s launch party, limited edition swag, and of course, bragging rights.

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We designed and hid 3 different stickers that had nondescript symbols on them as clues.

These locations were not very obvious and placed where participants would need to look very carefully at their surroundings to find them.

These locations were not very obvious and placed where participants would need to look very carefully at their surroundings to find them.

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Once the fans found all 3 stickers the fun began figuring out what they mean and how to decipher them. It was entertaining following the discussion and the passion on gaming forums as they worked as a team to find the solution. 

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"Wow someone worked really hard on this"

- NZguy1

 

"That is what I have been saying the whole time! Those lines need to be placed together"

- Bank Walker

 

"Good idea, it says it deals with algebra I'm guna ask my algebra teacher to help us out on this one lol..."

- hellomotto

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Credits

Agency: MacLaren McCann
Creative Director: Andre Le Masurier
Copy: Josh Haupert