Fantasy Football Virtual Hall of Fame

Fantasy Football Virtual Hall of Fame

We wanted to show fans just how easy, or not so easy it is to get in the Toyota & Yahoo's Fantasy Football hall of fame.  So we created a VR experience for fans to create their own bronze bust to live in the hall with the rest of the legendary players. Unknowingly, the only true way to get in the hall is to earn it the hard way.

Developed using Leap motion tracking a VR headset, participants were able to just pick up a hammer and swing away without having to use a controller.

We wanted to show fans just how easy, or not so easy it is to get in the Toyota & Yahoo's Fantasy Football hall of fame.  So we created a VR experience for fans to create their own bronze bust to live in the hall with the rest of the legendary players. Unknowingly, the only true way to get in the hall is to earn it the hard way.

Developed using Leap motion tracking a VR headset, participants were able to just pick up a hammer and swing away without having to use a controller.

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Credits

Agency: Saatchi & Saatchi LA
Creative Director: Chris Pierantozzi
ACD: Tal Wagman
Senior Copywriter: Sammy Glicker
Senior Art Director: Phil Samartan