Toyota Corolla Touch Drive
Toyota was launching a complete redesign of their popular Corolla and wanted us to find a way to connect with a younger audience that tends to avoid dealerships.
Turns out they don’t like test driving cars because of the high-pressure sales tactics found inside the dealership. So we moved the test drive somewhere: onto the smartphone.
The Corolla Touch Drive elevates the car shopping process through a first-to-market mobile experience, allowing you to explore the vehicle anytime, anywhere, without the pressure of a dealership – essentially, a test drive in the palm of your hand.
Another issue we learned was most car buyers have no understanding of trims and packages they were looking. So going through the Touch Drive and learning about all the features you're able to like the ones you want.
When you reached the end, the features you liked determine which trim best suites your needs. This way it makes it easier when going into a dealership knowing exactly what you want.
Agency: Saatchi & Saatchi LA
Creative Director: Seth Rementer
Copy: Ben Tom George