Bravo's Yours Mine or Ours
Bravo came to us to help launch their new real estate show Yours, Mine or Ours. With little money, limited access to the hosts, and the need to target a wide audience - we had to be smart and scrappy.
So, we dusted off our old Barbies and got to work. Unfortunately, Barbie’s are trademarked so we had the talented team at Bent create some for us.
We used newly available programming that would allow us to specifically conquest HGTV viewers. By leveraging HGTV audience data we focused on those that watch real estate shows and targeted them using relatable interests within the videos.
The campaign cut-through in a big way, increasing overall lift in awareness by 155%. Intent to tune in and watch the show grew by a staggering +500%. It just goes to show that a couple of dolls can be an effective tool to drive growth.
Agency Saatchi & Saatchi LA
Creative Director Chris Pierantozzi
Copy Tal Wagman